Disciplined, Data Driven Approach
Market selection and underwriting are driven by data and analytics rather than broker narrative.
Flora | Hunter Investment Group
Building Enduring Value Together
Disciplined investing. Thoughtful stewardship. Enduring value.
Our Strategy
A Disciplined Approach to Enduring Value
Flora Hunter Investment Group is a private multifamily real estate investment firm that leverages proprietary data and analytics to uncover opportunities in emerging growth markets before institutional capital drives broader competition. We pursue operations-led value creation in secondary and tertiary markets.
Our work is grounded in discipline and stewardship. We maintain conservative leverage, apply a data-driven approach, and selectively partner with experienced third-party property managers whose capabilities and operating approach align with our vision for each investment. This approach is designed to create controllable value independent of cap-rate compression or market volatility.
Operations-Led Value
Value is created through hands-on business plans executed with carefully selected, experienced operators.
Controllable Value
Focus remains on outcomes within our control, independent of cap-rate compression.
Our Discipline
The Four Filter Market Test
Every market we enter must pass our four-filter screen.
Where We Invest
We Follow Data, Not Headlines
We underwrite nationally and allocate capital where supply, employment, population, and regulation align concurrently, without regional constraint.
The resulting market set is not fixed. As delivery pipelines clear, employment bases shift, and state-level policies change, different markets rise to the top.
National experience
Secondary & tertiary focus
Case Studies
Prior Experience
Drag the handle to see results.
Austin, TX
Extended-stay to multifamily conversion
- Units
- 96
- Vintage
- 1984
- Acquired
- 2021
- Exited
- 2022
A former extended-stay hotel converted and renovated into a 96-unit multifamily community adjacent to a mall redevelopment, roughly ten minutes north of downtown. The business plan centered on acquiring below replacement cost, rezoning and converting to multifamily, then driving management efficiency. An unsolicited 1031-exchange offer above underwritten value prompted a sale.
Realized results
•••Gross IRR
•••Equity multiple
•••Realized proceeds
Overland Park, KS
Extended-stay to multifamily conversion
- Units
- 109
- Vintage
- 1991
- Acquired
- 2021
- Refinanced
- 2024
A former extended-stay hotel a half mile from a major office park and inside the top-ranked school district in the metro. Interiors were taken to new flooring, updated kitchens, in-unit washer-dryers, a renovated clubhouse, and a full amenity refresh. Stabilized in 2023 and refinanced onto long-term agency debt in 2024.
Stabilized results
•••Cash-on-cash
•••Debt yield
•••Yield on cost
Buffalo, NY
Extended-stay to multifamily conversion
- Units
- 112
- Vintage
- 1992
- Acquired
- 2021
- Refinanced
- 2024
A former extended-stay hotel on a 3.39-acre site, four tenths of a mile from a state university with enrollment above 31,500. The same renovation scope was applied: flooring, kitchens, in-unit laundry, clubhouse, and amenities. A discounted summer-rate concession strategy smoothed the seasonal swings of a student-heavy submarket.
Stabilized results
•••Cash-on-cash
•••Debt yield
•••Yield on cost
Reflects prior experience completed at a previous firm. Past performance is not indicative of future results.
Experience Map
States with Prior Experience
Select any highlighted state for detail on the work it involved.
Get in Touch
Join Our Investor Club
Our investor club is how we build relationships over time. Members receive our full firm overview, quarterly updates on the markets, and an introduction to our team.
Full Firm Overview
Our complete overview, covering strategy, market framework, and operating approach.
Quarterly Updates
Quarterly updates on supply, employment, and demographic conditions across the markets.
Direct Introduction
A conversation with us to understand your mandate and get aligned.
Or email us directly at ir@florahunterig.com
Joining is an informational request only. It is not an offer to sell or a solicitation of an offer to buy any security.
